Madonna’s New Concert-Ticket Strategy: Higher Prices, Smaller Venues
When Madonna kicks off her new tour Tuesday, she’ll also be debuting a new ticket-pricing strategy: Smaller shows at higher prices. The 61-year-old pop-music pioneer, who holds the record for the highest-grossing concert tour by a woman, is planning her 11th tour around theaters, smaller venues than the arenas that dominated previous tours. And fans…