Inside Madonna’s Ambitious ‘Madame X’ Album Campaign: Augmented Reality, Multiple Tracks, Tour Prep and TikTok
Less than an hour after she delivered one of the most imaginative awards show performances in a career full of them, Madonna stood backstage in an eye patch at the Billboard Music Awards, explaining how the seeds of her forthcoming album, Madame X, were planted more than three decades ago. “[Madame X] was a name given to me when I…

