Madonna and IIUVO Capture the Spirit of “Madame X” In Just 100ml
Madonna‘s alias “Madame X” is an unlikely inspiration for a fragrance, but this is exactly what has inspired the London-based label IIUVO for its latest project. Tapping Madonna herself, IIUVO and the multidisciplinary superstar have combined to create an Eau de Parfum titled “Madame X,” an olfactory concept developed over the past two years in secrecy. Much…