9. MDNA by Madonna
After debuting in Asia in 2014, Madge’s luxury skincare line, MDNA, arrived in the U.S. in 2019. The company (which shares a name with the OG pop queen’s 2012 album) uses Japan’s innovative techniques and “miraculous” thermal water sourced from Montecatini, Italy. Think best-sellers including the multi-tasking Reinvention Cream that’s packed with plant stem cells for bringing visible radiance back to the visage, and restorative eye masks that de-puff and soothe. The Madonna-owned brand’s face and body-contouring Beauty Roller is also quite the hit.
Read full article at Rolling Stone