The music icon will front a new campaign centered around empowerment as the Italian make-up brand pursues international growth
Kiko Milano has named singer Madonna as its Global Brand Ambassador to fuel the Italian make-up brand’s next phase of growth, which includes entering US retailer Macy’s.
Known for hits such as Vogue and Papa Don’t Preach, Madonna will feature in a new campaign called “The Kiko Show”, which the brand described as “a story of identity, audacity, [and] passion”.
Shot by Brazilian fashion photographer Rafael Pavarotti and with Marcelo Gutierrez – Kiko Milano’s newly appointed Global Makeup Artistry Creative Director – leading creative make-up direction, the campaign sees Madonna captured moving against vibrant LED walls.
The singer shifts through “high performance beauty personas” which aims to deliver a message of empowerment.
Full article available at cosmeticsbusiness.com
