Back in the Nineties, Fincher was coming to the end of a luminous eight years as a music video visionary. The likes of Aerosmith’s “Janie’s Got a Gun” and George Michael’s supermodel-filled “Freedom ‘90” were gorgeous exercises in style and short-form storytelling. Little was more thrilling, though, than his work with Madonna – from the grandiose myth-making of “Vogue” and “Express Yourself” to the richly personal “Oh Father”. They both recognised the cinematic potential of the form, even if it came at a cost – all of their collaborations rank among the most expensive videos ever made.
That trilogy of music videos – which came before “Bad Girl” and were shot over the course of 10 months between 1989 and 1990 – would reflect a fruitful creative tussle between the pair. Despite Fincher’s relative lack of clout in the industry at the time, and especially compared to Madonna’s cultural ubiquity, they would approach their work as somewhat begrudging – and almost flirtatious – equals.