Luis, Danny, Jose, David-Ian Extravaganza, NYC May 1989 Photo © Chantal Regnault

Madonna has always been associated with “Voguing” the underground dance style she incorporated into her hugely succesful Blond Ambition Tour and the hit single “Vogue” with accompanying music video. Madonna fell in love with dancers Luis and Jose, legendary “Vogue” dancers who joined her on tour and starred in her “Truth or Dare” film. 

Now here’s your chance to celebrate and learn all the aspects of ballroom culture at the Kunsthal in Rotterdam. Read the full press release below.


Legendary voguer Willi Ninja wearing Thierry Mugler body piece. NYC, June 1989 Photo © Chantal Regnault

Deep in Vogue

Celebrating Ballroom Culture

18 September 2021 – 9 January 2022

In close collaboration with Amber Vineyard – Mother of the House of Vineyard, the first ballroom house in the Netherlands – Kunsthal Rotterdam will be presenting ‘Deep in Vogue’ this autumn. The exhibition celebrates ballroom culture and provides the context for a subculture that is shaped by and for black and brown queer and trans people. The origins of ballroom culture can be traced back to the New York underground scene of the 1970s. It was first brought to the attention of the general public with the launch of Madonna’s music video ‘Vogue’ in 1990, the same year in which the documentary ‘Paris Is Burning’ premiered. Over the past years, ballroom has returned to mainstream attention, for instance due to the television series Pose, and ballroom events at major festivals around the world. Through photography, video installations, and a number of fashion items, the exhibition Deep in Vogue. Celebrating Ballroom Culture showcases the community, codes, and expressive power of ballroom – focusing on its roots and the continuing need to celebrate each other in a society that so often fails to do so.

Ballroom culture originated in the New York neighbourhood of Harlem around the 1970s. Black and brown homosexual men and transgender women were often subjected to exclusion and discrimination, both from outside and within the LGBTQIA+ community. They started creating their own, chosen families, the so-called houses. These houses came together during balls; safe spaces where different ideals applied than in the outside world with its white and heterosexual standards. Dressed in extravagant robes, ballgowns, and uniforms, they were able to take centre stage in search of fame and status within the community – with queens imitating the poses of fashion models in an attempt to outperform each other on the dancefloor. Posing evolved into a stylised form of dancing, known as voguing, with influences from Asian martial arts, Egyptian hieroglyphics, and fashion. The vogue performance categories soon became some of the most popular during the balls. Although the AIDS-epidemic claimed the lives of many ballroom pioneersin the 1980s and early 1990s, it certainly did not mean the end of the community and their legacies are carried on to this day. The culture has since spread around the globe, and by now there is also a thriving community in the Netherlands.

Expressive power
The exhibition focuses on the most important aspects of ballroom culture, from the 1980s up until now. Thirty black-and-white photographs by the French-Haitian documentary photographer Chantal Regnault tell the story of the social structures and mutual affection within the chosen families. Between 1989 and 1992, Regnault frequently portrayed members of the New York houses. The exhibition includes portraits of legendary mothers and fathers, posing families, and members of the queer community at balls while engaged in different categories like fashion, realness, body, and vogue performance. Images of people like Willi Ninja (1961-2006), aka the Godfather of Voguing, in provocative poses emphasise the expressive power of vogue. With excerpts from the documentary ‘Voguing: The Message’ (1989), the exhibition provides background information about this underground phenomenon. Especially for the exhibition, the documentary maker Ottilie Maters captured each of the five elements of vogue performance on camera: duckwalk, catwalk, hands, floor performance, and spins & dips. Also included in the exhibition are video images by Maters showing the contemporary European scene. The interviews with people from the community not only show how the houses and participants prepare for the competitive balls in this day and age, but also reveal that these houses still function as a social safety net for people who have to battle discrimination and stigmatisation on a daily basis. Ballroom offers them a world where they can be exactly who they are.

The exhibition is designed by the multidisciplinary fashion house MAISON the FAUX.

More information available at De Kunsthal