It wasn’t until 1987 when the song picked up steam again. That’s when A&M Records contacted Phil Springer and asked him for permission to record the song again. A&M Records wanted Madonna to record the song and give up her royalties to charity. 

Springer liked the idea and he also agreed not to take any royalties for the song. In a matter of weeks, when Madonna recorded “Santa Baby,” she sold over 250,000 copies and donated the proceeds to benefit the Special Olympics. Madonna helped revive “Santa Baby” while keeping the Christmas song on the holiday charts.

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