Any one that kept up to date with MadonnaUnderground during the release of MDNA, knows that Holland was the only country to get FIVE official singles off MDNA.
Give Me All Your Luvin’ and Girl Gone Wild were the first two (so was it everywhere else), but Universal Music Holland decided to release Love Spent as a third single in Holland. The single was added to one of Hollands’ most popular radio stations Radio 538 in the maak het of kraak het category (make it or break it) where people can vote, if they like it or not. Unfortunately it was ‘broken’, people didn’t like it. Therefore little airplay….leading to a non charting single.
Nu in Maak ‘t of Kraak ‘t: de nieuwe Madonna! Love Spent. Vaker draaien? Geef je mening! #radio538
— 538 (@538) 17 mei 2012
Next Universal Music Holland sent Masterpiece to Dutch radio for airplay and announced it as the official fourth single, just before the MDNA Tour hit Amsterdam. The single was released in order to promote the 2 shows in Amsterdam. Unfortunately no commercial success for this one either. The last official single off MDNA was Turn Up The Radio.
For all the official singles in Holland, in-house promo CD’s were pressed with picture insert and sent out to radio for airplay. These promo cd’s are 100% official and have not been bootlegged. They sometimes pop up on Marktplaats, Dutch ebay or Dutch record fairs. Usually Dutch DJ’s that no longer play the promo singles, give them to record dealers and that is how they end up on the market. Although none of these were intended for sale and a lot have been recalled by Universal Music Holland.