Today the official Madonna The Celebration Tour pop up shop opened inside the O2, the store opened its doors at 11am and the fans quickly rushed in to grab the merch. The Blond Ambition bomber seemed to be the most popular item by far, but also the limited (to 500) lithographs and official shirts were snapped up quickly.

Lots of fans loved the special Maripol bracelets but dropped them just as quickly upon finding out they cost you a total of 50GBP!

Check out our video below (click ‘read more’) or visit our Instgram (stories) for the pictures