4. Madonna — “Bedtime Story,” $7.7 million (originally $5 million)
“Bedtime Story” is the first of three Madonna music videos on this list, though the single it was made to promote is not one of the singer’s greatest successes. Directed by Mark Romanek, who would also direct the music video that ends up surpassing “Bedtime” as the single most expensive of all time. Not one to miss a publicity opportunity, Madonna premiered the video at movie theatres in New York City, Chicago, and Santa Monica. These days, it is housed permanently in a collection at the Museum of Modern Art in New York.
3. Madonna — “Die Another Day,” $7.9 million (originally $6.1 million)
While the song received mixed reviews from critics, Madonna’s Bond song went on to be the best-selling dance song of 2002 and 2003, and its video was nominated for a Grammy. The James Bond-inspired video has the legendary pop star fighting herself, which was a mixture of green screens and intricate and expensive special effects. A few years ago, Billboard ranked the song the #6 song from the Bond franchise.
2. Madonna — “Express Yourself,” $9.4 million (originally $5 million)
Madonna’s “Express Yourself” video cost $5 million to make back in 1989, making it the most expensive video ever made at the time. The clip, which was inspired by 1927 German science fiction film Metropolis was directed by David Fincher, who would go on to be nominated for Academy Awards for also directing both The Curious Case of Benjamin Button and The Social Network. The video sees the singer dressing in a masculine fashion, yet being as sexual as ever.
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