From decades of reinvention to her enthusiastic embrace of social media, Madonna moves with the times. The Queen of Pop now reminds all that she also has her finger on the pulse of TikTok by releasing a new version of Sickick’s viral “Frozen” remix featuring Fireboy DML. The producer’s dramatic overhaul of Madonna’s 1998 classic was a sensation on the video sharing platform, and has since crossed over to streaming on DSPs.
Sickick’s “Frozen” remix debuted in a TikTok video dated March 30, 2021, and soon went nuclear on the app — soundtracking more than 125,000 “creates.” The pop icon spotted an opportunity and officially released the song in December. So far, it has amassed more than 49 million global streams with 8.4 million coming from the US. Buoyed by that kind of momentum, a second remix was commissioned, and rising Nigerian artist Fireboy DML answered the call.
Full article at Variety