There’s no brighter tourist destination than Times Square, and no bigger pop star than Madonna.

So it made sense for the Queen of Pop to use the famous Manhattan intersection on Thursday night (June 24) to premiere her “No fear, Courage, Resist” video.

The Pride Weekend-themed video was filmed with Ricardo Gomes, and it flashed up on the big screens of Times Square for the world to see.

The Queen of Pop teased the big show. “Tonight is not just a party to kick off Pride Weekend,” she wrote on Instagram. At 10pm and midnight in Times Square, she continued, “you can watch a special video made by ME! Don’t miss it! Let’s POP the cheery on Pride with a bang.”

Madonna and Gomez have been building the buzz with a string of Instagram posts. “God Is Cuming…,” reads one from another. Another, from Gomez, boasts, “NYC we’re cumming.”

While she continues work on her upcoming biopic, Madonna took time recently to team up with Snoop Dogg for an appearance in his “Gang Signs” video.

Check out fan-filmed clips from Madonna’s Times Square event.