New York, NY, February 17, 2015   For Immediate Release – Hard Candy Fitness®, the global luxury fitness brand founded by Madonna in partnership with New Evolution Ventures (NeV), will launch an exclusive new dance class series at the Broadway Dance Center in New York titled Dancers’ Access. This dance series marks the first US offering of classes under the Hard Candy Fitness brand, which currently has a growing portfolio of luxury full-service fitness centers in destination cities around the globe.  The 20-week series features tour-caliber choreography created and taught by the Hard Candy Fitness Sweat Crew, who also act as Madonna’s personal trainers.  It will be the first time the general public will have access to these trainers and content outside of the brand’s international health and fitness club network.

“As the Creative Director of Hard Candy Fitness and the leader of the Sweat Crew, I am thrilled to bring the heart and soul of this brand to the US for the first time and to New York City in particular.  It’s especially gratifying that the series of classes will take place at one of the most prominent dance centers in the world,” says Craig Smith, Hard Candy Fitness Creative Director and lead personal trainer for Madonna. “Based on Madonna’s love and passion for dance, we are excited to launch this program as a way for dance lovers of all skill levels to learn what inspires and keeps our global star fit and able to perform on such a high level.”

Each week, participants will learn choreography inspired by Madonna’s on-stage performances. Dancers’ Access brings innovative, professional-level content on a weekly basis to dancers at one of the biggest dance companies in the world, Broadway Dance Center in Manhattan, which Madonna herself once attended. Elements of the class will include an extensive warm up, performance conditioning, flexibility and cardio needed to perform day after day while on tour, along with learning and performing choreographed content.

Classes begin Monday March 2, 2015 and are scheduled every Monday and Wednesday at 6:30 PM. Visit The Broadway Dance Center online to reserve your spot and find out more about the Hard Candy Fitness Sweat Crew and Dancers’ Access program. Also, get an inside look at the program with an exclusive video created by our friends at DanceOn, the leading platform for dance-focused video content across social channels with more than 15 million subscribers worldwide.


About Hard Candy Fitness:

Hard Candy Fitness® is a global, luxury fitness brand with fitness club locations in destination cities around the world. The brand was created in 2010 with Madonna, the world’s leading female pop icon and well-known fitness enthusiast, and New Evolution Ventures, the world’s leading operator and developer of fitness brands.

Hard Candy Fitness club members enjoy an experience where entertainment and fitness intersect.  The brand is best known for innovative group fitness programming, the best and most dynamic instructors, and the unique fusion of entertainment, music, dance and fitness.  Madonna’s dedication to excellence and commitment to hard work inspires the brand, and the club members approach fitness the way they approach everything in life – with the mantra ‘Harder is Better’. Constantly innovating, influenced by ideas from around the world, Hard Candy Fitness is Madonna inspired, fitness fueled, and totally unique.

Hard Candy Fitness currently has club locations in Moscow, St. Petersburg, Santiago, Sydney, Mexico City, Rome, Berlin, and Toronto. Hard Candy Fitness is aggressively expanding its footprint into destination cities around the world.

For more information, please visit www.hardcandyfitness.com.

About the Broadway Dance Center:

Since 1984, Broadway Dance Center has earned a reputation in the global dance community as a beacon of excellence in dance education. BDC is renowned for its unparalleled Faculty and for offering a diverse array of dance disciplines under one roof. Our tremendous experience, cultivated through our years in the dance community, our state-of-the-art studios, and our ideal location in the heart of the Broadway Theater District in New York City make us the ultimate destination for dancers around the globe.

For more information visit www.broadwaydancecenter.com.