South America is going to get a little touch of Madonna.
The pop singer’s Hard Candy Gyms will be coming to different South American countries in 2015. There is already a Santiago, Chile location, but it’s going to expand to Colombia, Peru, Brazil and Argentina, notes Portafolio.
Madonna is expected in Peru for the opening of gym in Lima, just as she made an appearance when the Rome, Mexico City and Toronto gyms were opened.
Hard Candy Fitness was created in 2010 by Madonna and New Evolution Ventures.
According to the Hardy Candy website, “The brand has grown to include club locations in destination cities around the world that are focused on innovative group fitness programming and personalized fitness training. Our members enjoy an experience where entertainment and fitness intersect leaving them feeling strong and inspired physically and mentally. This inspiration extends well beyond our club walls with other branded lifestyle offerings.”
The gym also touts some of Madonna’s mantra, such as “harder is better” and “no sweat, no candy.”
The concept of hard candy is one that Madonna particularly values, as she also named her eleventh studio album “Hard Candy.” It was released in 2008.
Madonna is now working on new music. The singer took to Instagram to tease her new song, “Messiah.”
She shared a picture of a music sheet, and captioned it: “Coming soon……..#promise #keep#sorceress#deep”
The singer also shared a video of an orchestra playing a bit of the song.
She captioned that video with: “Magic makes the people come together yaaaaaaaasssssssssss. #messiah”
And she was recently inspired to give back to her community.
After a visit to a charter school, she was inspired by the progress she saw, notes Time.
She’s helping to fund a new facility for Detroit’s Downtown Boxing Gym and the Detroit Achievement Academy charter school.