After touring arenas and stadiums for much of the last four decades, Madonna is experimenting with a new format for her live shows, playing mini-residencies in theaters around the world.
The Madame X Tour kicked off with a sold-out 16-show run at Brooklyn’s Howard Gilman Opera House (the theater is one of many facilities at BAM, the Brooklyn Academy of Music). Averaging less than 2,000 seats per night, Madonna played to intimate audiences over the span of a month. According to figures reported to Billboard Boxscore, the shows combined to gross $9.6 million and sold 31,401 tickets.
Broken out by month, Madonna’s nine shows in September grossed $5.5 million (17,708 tickets), followed by seven shows from Oct. 1-12 that earned $4.1 million (13,693 tickets). That averages out to $601,985 and 1,963 tickets per show.
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