Madonna is the face of the latest Dolce & Gabbana The One fragrance campaign, now rolling out across perfume stores in the Netherlands. The campaign is clearly visible in-store, with dedicated displays and strong visual branding.
At Schiphol Airport, the promotion stands out with large images of Madonna featured prominently in the retail space, giving the fragrance high visibility among international travelers. The Schiphol store reflects the wider Dutch launch currently taking place nationwide.




