As the official vodka partner of Madonna’s new era, Absolut has been working closely with the Queen of Pop on a series of fan experiences and cultural moments designed to celebrate their shared commitment to self-expression, creativity and bringing people back to the dance floor. And in true Madonna fashion, she’s doing anything but traditional promo.
Exclusively on Absolut.com and @AbsolutUS, fans can now get an early sneak peek of Madonna’s brand-new track, “Hot Sauce” – a fiery new release debuting not through traditional music channels, but through one of Madonna’s longest-standing cultural allies.
Earlier this year, Absolut turned up the heat with the launch of ABSOLUT® TABASCO™ – a bold new vodka designed to spice up the cocktail scene. So when Madonna shared “Hot Sauce,” Absolut knew it was the perfect opportunity to combine forces and bring the heat just in time for Pride Weekend.
