Desigual – the edgy, youth powered Spanish brand – cast Madonna’s 23-year-old daughter Lourdes “Lola” Leon as their star, with 30 other models, in a Spring 2020 fashion show turned art “orgy” at The Temple House in Miami late Friday night.
Barcelona-based artist Carlotta Guerrero (she’s worked with Solange, Dior, Givenchy) erected a massive, primitive faux-boulder set. The super-diversive models danced, crawled and slithered up the rocks in Formentera-ready, haute-hippy Desigual looks. Then Lourdes appeared high kicking and busting Martha Graham moves in a tribal ballet.
Minutes later: clothes came off. Everyone wore nipple-covering skin-toned pasties, so it’s all Instagram friendly. Lourdes passionately made out with model Kristen. Boys French kissed boys. Girls smooched girls. Boys caressed girls. The audience, sporting required white paper jumpsuits, cheer. Soon it’s a full on, risqué, hypersexual love fest. Hands, bodies and tongues entangled in a sea of skin tones and body shapes. Not only was it quite the social media moment, but L’Officiel USA’s editor-in-chief Peter Davis landed the cover of the New York Post with his viral video of the risqué performance.
Guerrero’s piece is titled “Love Different.” Desigual’s message is all about embracing multi-cultural, fluid love. The brand’s manifesto: “At Desigual we love kisses. Because we love love. And we love nakedness. Because we love that which is natural. We are emotion and we are human. Kissing tours, naked people in our stores, all kinds of couples kissing or naked. Because for us: Love Different means loving your differences. And it also means loving in a different way.”
Madonna was in Philadelphia on her 87-date Madame X tour while Lola performed in Miami. But Madge is a proud mother. “I’m green with envy because she’s incredible at everything she does,” Madonna raved of Lourdes last summer. “She’s an incredible dancer. She’s a great actress.”
Images courtesy of Desigual.
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