Italian makeup brand KIKO MILANO has unveiled a new global brand campaign, marking a significant step in its brand evolution with the appointment of Madonna as its Global Brand Ambassador. The campaign, titled The KIKO Show, introduces a new creative direction for the beauty brand as it seeks to strengthen its global presence and consumer engagement.
Shot by photographer Rafael Pavarotti with creative Makeup direction by KIKO Global Makeup Artistry Creative Director Marcelo Gutierrez and an exclusive soundtrack remix of Madonna’s latest single Bring Your Love by Stuart Price, music producer the campaign is a theatrical feast. The campaign captures Madonna moving against LED walls, shifting through beauty personas, all delivered with a message of empowerment.
Drew Elliott, Chief Brand Officer, KIKO MILANO said, “Madonna is the blueprint. She’s everything. Working with Madonna let us push KIKO Milano to the next level. It’s designed to demand an audience, just like our muse and just like the products themselves. The KIKO show has just begun, and we have more up our sleeves. The secret is out.”
‘The KIKO Show’ is not just a campaign. It’s a showcase of KIKO MILANO’s philosophy: delivering the best of the best. Driven by the belief that smart girls don’t overpay, the campaign highlights KIKO’s commitment to creating Italian-engineered formulas with quality without the markup.
The campaign spotlights KIKO MILANO’s hero products, including Unlimited Double Touch, 3D Hydra Lip Gloss, Maxi Mod Mascara, High Pigment Eyeshadow, Long Lasting Eyeshadow Stick and Ultimate Pen Eyeliner formulas engineered to withstand the spotlight.
Mediabrief