Skincare Line Produced by Madonna In Collaboration with MTG, Japan’s Leading Beauty Company
Michelle Peck, Skin Care Artist and Madonna’s Personal and Professional Skin Care Advisor and Brand Ambassador Introduces MDNA SKIN on February l2th.
‘MDNA SKIN’ the new innovative and revolutionary skin care brand created by Madonna in collaboration with MTG, Japan’s leading beauty company is scheduled to open in Omotesando for a limited time beginning Thursday, February l3th thru Sunday, February 23rd between 11:00 and 20:00. This will be the exclusive location to buy ‘MDNA SKIN’ in the world.
The brand’s goal is to challenge women and their awareness about the art of beauty and skin care.
The state-of-the-art treatment system consists of three components:
The clay oil therapy inspired CHROME CLAY MASK, made with a base of clay from Montecatini Terme in Italy, which performs multiple functions that enrich the skin.
The SKIN REJUVINATOR – the specialized Magnetic Force and Deep Derma induction system devised to remove impurities and revitalizes the skin.
THE SERUM is based on an original formula that was created exclusively for Madonna. It creates a glowing effect when used alone and is further enhanced when used with the CHROME CLAY MASK and SKIN REJUVENATOR.
Using these products routinely as part of daily skin care regime creates firm, resilient and radiant skin overflowing with energy after every use.
MDNA SKIN POP UP STORE consists of a sleek black 1st floor which will give customers the opportunity to see, feel and experience the products and enjoy the multiple screen projected visuals. The 2nd floor will be the VIP area and the location for special events. The exterior walls will be decorated with Madonna’s image as well as expressing the world of MDNA SKIN.
MDNA SKIN will be available at selected department stores in Japan on February 26th.
More detailed Product description as previously written:
The SKIN REJUVENATOR is a beauty device concentrated with the world’s most sophisticated beauty technologies obtained through collaborative research with leading scientists in a sleek, streamlined body. Magnetic Force draws out and instantly removes impurities in the skin to revitalize it, while exclusive Deep Derma Induction combines different pulses to effectively permeate beauty nutrients. The Dual Energy System created by dual heads having separate functions leaves the skin fully revitalized and radiant.
The CHROME CLAY MASK is made with a base of clay from Montecatini Terme in Italy, one of the world’s most prominent health, wellness and beauty centers, formulated with meticulously selected botanicals and nourishing ingredients including artichoke, white willow, EGF derivative and vitamins B and C, which create even textured, flawless and glowing skin.
In our unique technique, the mask thoroughly lifts off impurities from the skin while leaving beauty ingredients behind in the skin. The mask thus simultaneously removes impurities while providing beauty ingredients to leave the skin instantly nourished and radiant.
THE SERUM is the only serum which captures MADONNA’s essence by the perfect merge between the heightened sensibility and cutting-edge technology. The dual function serum protects the radiance and moisture in the skin for hours, and it enhances the skin from deep within by blending meticulously-selected beauty ingredients derived from botanicals including PhytoCell Tec Malus Domestica, and vitamins A, B and C and three different hyaluronic acids in a never-before-utilized mathematical proportion. This exclusive formula maximizes the potential of each ingredient for flawless skin.
MDNA SKIN REJUVENATOR SET: 58,000 yen
(SKIN REJUVENATOR and CHROME CLAY MASK 50ml)
MDNA SKIN CHROME CLAY MASK 50ml: 12,000 yen
MDNA SKIN CHROME CLAY MASK 100ml: 21,000 yen
MDNA SKIN THE SERUM 50ml: 24,000 yen
Company Name: MTG Co., Ltd.
Established: January 1996
President: Tsuyoshi Matsushita
HEAD OFFICE / RESEARCH AND DEVELOPMENT CENTER:
MTG No.2 Hikari Bldg. 4-13,Honjindori,Nakamura-ku,Nagoya,453-0041,Japan
DATE: 2/13 (Thu) ~ 2/23(Sun)
OPEN TIME: 11:00 ~ 20:00
VENUE: BA-TSU ART GALLERY
5-11-5 Jingumae, Shibuya-ku, Tokyo
5 minute walk from Omotesando Station, Exit A1
Tokyo Metro Ginza Line, Chiyoda Line, Hanzomon Line
Source: MTG / images: VOGUE