THE HIRE – ‘STAR’

THE HIRE – “STAR”

The Driver now carries an arrogant rock star who is visiting Pittsburgh. Played by Madonna, this title character wants to get away from her bodyguards in the Driver’s BMW. He soon gets tired of her and decides to have a bit of fun.

The BMW film series The Hire is a series of eight short films (averaging about ten minutes each) produced for the Internet in 2001 and 2002. A form of branded content, the shorts were directed by popular filmmakers from around the globe and starred Clive Owen as “the Driver” while highlighting the performance aspects of various BMW automobiles.