Madonna has always been able to put on a show even if she wasn’t on stage. No wonder that this documentary by Alek Keshishian touches the topic of the thin line between performance and self-branding. She knew that everything she’d do in this movie would be a stir for critics and her fans. So she did everything for it to be a provocative hullabaloo. She allowed herself to drop snide remarks about Oprah Winfrey and Kevin Costner, had awkward encounters with her family and friends, and fellated an Evian bottle during the conversations with her gay backup dancers.

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