Violence has been a surprisingly consistent theme throughout Madonna’s music video canon, from “Like a Prayer” to “What It Feels like for a Girl” to, most recently, “Dark Ballet,” in which Mykki Blanco is burned at the stake. But the video for “God Control,” from her latest album, Madame X, is shockingly graphic in its depiction of gun violence.
The video, which premiered on Wednesday, was directed by Jonas Åkerlund, who also helmed the clip for 2003’s “American Life,” the original version of was scrapped in the lead-up to the Iraq War. Parallels between the two videos are inevitable: “American Life” is a satire of modern society’s consumption of war as popular entertainment, while “God Control” depicts the carnage weapons of war can wreak here at home. Like “American Life,” the new video features a wealth of Easter eggs, hidden meanings, and cameos.
The brunette Madonna (we’ll call her Madame X) has framed photos of Frida Kahlo, Simone de Beauvoir, and Patti Smith hanging on the walls around her desk. Also visible are portraits of choreographer Martha Graham—who, according to Madonna, christened her with the nickname “Madame X” in the late 1970s because she was constantly changing her appearance—and political activist Angela Davis, a quote from whom is a featured at the end of the video: “I am no longer accepting the things I cannot change. I am changing the things I cannot accept.”
The record Madame X listens to while writing is titled “We Need to Wake Up,” printed in a ‘70s-style typeface. The credits, unfortunately, are too small to make out:
Early in “God Control,” a statue of Christ is seen weeping blood, echoing a similar shot in Madonna’s video for “Like a Prayer,” in which a black saint cries tears of blood:
A brief close-up of Madame X’s typewriter pulls focus on the letters “D” and “C,” an obvious reference to Washington D.C.’s inaction:
Later in the clip, Madonna punches the “Power Return” button, an obvious allusion to the people reclaiming their power, which is followed by a montage of gun-control demonstrations:
Though the opening shot of “God Control” establishes New York City as the location of the story, the club scenes were filmed at downtown Los Angeles’s historic Globe Theatre, where the marquee reads “We Need To Wake Up”:
Blink and you’ll miss cameos from RuPaul’s Drag Race alum Monét X Change, YouTuber Gigi Gorgeous, and actress Sofia Boutella, who’s danced for Madonna on tour:
Surveillance footage featured throughout the video is dated “16/05/12,” which some fans have speculated refers to a passage from the New Testament:
In another possible reference to “Like a Prayer,” Madonna is thrown against a wall and attacked, similar to a scene in the 1989 video in which she witnesses a young woman being sexually assaulted by a group of men:
While Madonna gets ready for a night on the town, a poster in the background reads “Straight White Men Rule Everything Around Me”:
Theories abound over whether the two Madonnas featured in the video are the same person, if they’re neighbors, or if the blond Madonna is a fictional creation of Madame X. One clue could be right at our fingertips—or, rather, Madonna’s. Both characters appear to be wearing the same glittery nail polish:
What do you think the video is about? Share your theories in the comments below!
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