As part of their Pride celebrations, Peloton is teaming up with Madonna for a weekend of themed workouts.
From June 27th-30th, Peloton will offer cycling, running, and yoga classes with a Madonna-themed soundtrack. For each of the Madonna classes taken that weekend (live or on-demand), Peloton will donate $1 to The Center, a community group that supports LGBTQ+ youth in the NYC area.
Madonna, a Peloton user herself, is excited about the collaboration. In an interview with ET Canada, Madonna said:
These themed workouts and money raised for The Center, an organization that I’m incredibly passionate about, will be a positive way to reinforce the message of inclusion and promote wellness within the LGBTQ+ community.
UK Peloton members will have the chance to win tickets to an album release party in London on June 13th. The event will be hosted by Graham Norton and audience members will have a Q&A session with Madonna.
The Madonna collaboration is just one part of Peloton’s Pride celebration. There are “Pride Rides” scheduled throughout the month of June. This year there will also be Pride-themed run, yoga, and boot camp classes. You can receive a Pride badge for participating in any of these classes during the month of June. Peloton has also released a limited edition Pride clothing line, the proceeds from which will also benefit The Center.