“Video learning and conversation platform” Bright launches today, providing fans with training and entertainment experiences from a wide range of notables, including Madonna, Ashton Kutcher, the D’Amelio sisters, Amy Schumer, Laura Dern, D-Nice and many others.
The project comes from long-time music executive and entrepreneur Guy Oseary, whose clients include Madonna and U2, and Michael Powers, an early YouTube product manager who most recently was SVP and GM at CBS Interactive.
Oseary and Kutcher are also partners on Sound Ventures, an investor in the project. Other investors include RIT Capital, Globo, Norwest, and Slow Ventures.
Oseary and Powers had separately been working on similar online platforms before connecting last year during the pandemic, and realizing they should combine forces, said Powers, Bright’s CEO.
The result is an events platform built on and extended from Zoom’s now-ubiquitous conferencing service. Zoom also a partner in the project, Powers said.
“Bright creates a direct, inspiring educational connection between talent and their audience through live video,” Oseary said in a release. “This type of interactivity and connection doesn’t exist on any other platform, and it’s what makes learning more accessible for all while enabling talent to extend their brand and scale their business.”
The platform allows up to seven people “on stage,” with a side room for guests and monitors of incoming questions. Somewhat similar to the Clubhouse audio app, chat monitors can bring onstage an audience member to ask that question or interact with the hosts, though Powers emphasized Bright would rely on the power of video, not just audio, for learning.
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