Hans decided to spent the night in front of a local record store to camp out and be the first to be Madonna’s brand new album ‘Like a Prayer’ back in March 1989. There had been a load of negative publicity in Dutch press regarding the Like a Prayer video and Pepsi withdrawing their commercial and promotional campaign, so Hans wanted to turn things around and try to do something positive.
Well he did make the newspaper the next day but not really how he had planned it. Hans spent the entire night in front of the record store only to find out the very next morning that the album had been on sale since 4pm the previous day.
In the end he wasn’t the first Dutchie to buy the album, but he did succeed in creating some positive press for Madonna!
