N THE BEGINNING
Before there was Miley, there was Madonna.
“She’d like to say she put the M in MTV,” Toffler said with a sly smile.
He said she set the standard for wild behaviour in the inaugural awards in 1984, hosted by Dan Aykroyd and Bette Midler: “Her rolling around in the wedding dress was quite memorable.”
Madonna and producers agreed she would perform a new song, Like a Virgin, as she emerged from a wedding cake, wearing a wedding dress, bustier and a belt buckle sporting the words “BOY TOY.”
One of Madonna’s white stilettos slipped off as she descended from the cake, and thinking quickly, she dove to the floor and rolled around. While reaching for the shoe, the dress went up, putting her undies on full display, and the VMAs were on the map.
MADONNA MAKES OUT
Some 20 years later, there was Madonna again — this time making out with Britney Spears and Christina Aguilera.
“It wasn’t necessarily Madonna, Britney and Christina,” Toffler recalled. “J. Lo was in the mix for a little while, but then dropped out, and I thought the whole thing was going to disappear.”
Toffler was on vacation when he got a call from the show’s director.
“And she said, ‘Van, you’re not going to believe this. They’re rehearsing now. They’re all together. And Madonna actually kissed Britney on the lips.’ And I said, ‘Please do me a favour. Don’t tell any other human on the planet that this is happening.’ ”
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