After teaming up with Grindr to take over the gayborhood grid in April, Madonna and the LGBTQ+ app joined forces on Thursday (June 4) to transform Times Square with a surprise Pride Month pop-up performance at a new venue, The Square.
The venue is unusual in the sense that you don’t realize it’s a concert space until suddenly it is. One moment you’re looking at an LED screen in Times Square, the next moment its previously invisible walls are diving inward to reveal a performance space; it’s as if one of the Times Square skyscrapers suddenly opened up to reveal the coolest secret party going on behind the walls of the world’s most photographed intersection. And you don’t have to squint: 18,000 square feet of LED screens are there to help boost what’s going on inside the in-building space (at least until the walls close back up).
Full article available at Billboard
