Madonna, ‘Bitch I’m Madonna’ ft. Nicki Minaj’ (2015)

Often, there’s a misconception that music must be challenging, emotionally complex and hard-to-access in order to be worthy of greatness – a fairly boring and distinctly joyless way of measuring quality. Meanwhile, SOPHIE often played with ideas like brightness, gloss and polish – words often used as shorthand for lowbrow inauthenticity – and pushed them to the extreme. “I think all pop music should be about who can make the loudest, brightest thing,” the artist once told Rolling Stone.  “That, to me, is an interesting challenge, musically and artistically… just as valid as who can be the most raw emotionally.”

And all these ideas come to fruition on 2015’s ‘Bitch I’m Madonna’ – one of SOPHIE’s earliest collaborations with the pop big-leagues. Appearing on Madonna’s 2015 album ‘Rebel Heart’, the producer succeeded in making a star long associated with reinvention sound fresh all over again – the tenacious and synth-laden track, which also features Nicki Minaj, is both the strangest and most interesting track from that particular era of Madge’s career.

Full article at NME