Immersive technology: Who’s that girl?

Madonna’s performance at the 2019 Billboard Music Awards, where she danced alongside four avatars of herself, demonstrated the potential of immersive technology in live events. Jake Bickerton meets the London-based studio that created the spectacular sequence Madonna’s eye-catching performance at the 2019 Billboard Music Awards was, even by the Queen of Pop’s lofty standards, an attention-grabbing showpiece, with the…

How augmented reality put five Madonnas on stage at once

NBC/Dick Clark Productions At Wednesday’s Billboard Music Awards, Madonna performed her latest single, “Medellín”, with Latin singer Maluma. However, they (and their flesh-and-blood dancers) weren’t alone on the Las Vegas stage. Several virtual versions of the pop icon joined them: a secret agent, a musician, a cha-cha instructor and a bride. Augmented reality brought Madonna’s personas…