Rihanna, Alicia Keys, Madonna and Beyonce attend the Tidal launch event #TIDALforALL at Skylight at Moynihan Station on March 30, 2015 in New York City. (Photo by Kevin Mazur/Getty Images For Roc Nation)
After a big countdown and star-studded teaser, Alicia Keys emceed an all-star livestreamed announcement about Tidal — the high-quality music streaming service Jay Z recently purchased — on Monday (March 30).
“Our mission goes beyond commerce and technology,” Keys promised. “Our intent is to preserve music’s importance in our lives. It’s the world’s true universal language.”
Tidal features the following A-list stakeholders: Jay Z, Madonna, Taylor Swift,Beyonce, Kanye West, Jason Aldean, Daft Punk, Rihanna, Colplday‘s Chris Martin, Usher, Nicki Minaj, Jack White, Calvin Harris, Arcade Fire‘s Win Butler and Regine Chassagne, deadmau5, J. Cole and Alicia Keys.
Either in person or via video chat, all of those artists participated in the livestream. Those present at the New York event made a ceremony out of signing a declaration of their intentions to boost this artist-owned music streaming service on the livestream.
To the sound of Radiohead’s “National Anthem,” the collection of singers, rockers, DJs and rappers signed a piece of paper, one after another. Madonna made a point to straddle the table. Because… Madonna.
NEW YORK, NY – MARCH 30: Madonna onstage at the Tidal launch event #TIDALforALL at Skylight at Moynihan Station on March 30, 2015 in New York City. (Photo by Jamie McCarthy/Getty Images for Roc Nation)
NEW YORK (AP) — Some of the biggest names in music have established their own online streaming service.
Beyonce, Alicia Keys, Kanye West, Madonna, Jay Z, Rihanna, Nicki Minaj, Usher, Jason Aldean, Daft Punk and Jack White appeared onstage together in New York City Monday to announce the launch of Tidal, an artist-owned music and video streaming service.
Keys said the artists hope the new service will “forever change the course of music history” and ensure the viability of the industry.
The membership-based service will provide music and exclusive video content that users can stream on computers, tablets and smartphones or listen to offline.
(L-R) Usher, Rihanna, Nicki Minaj, Madonna, Deadmau5, Kanye West, JAY Z, and J. Cole onstage at the Tidal launch event #TIDALforALL at Skylight at Moynihan Station on March 30, 2015 in New York City. (Photo by Jamie McCarthy/Getty Images for Roc Nation)
As we have chronicled, Madonna’s PR campaign for her new album, “Rebel Heart,” has been nothing short of incredibly strange. From Instagram controversies to wardrobe malfunctions, the pop star has figuratively (and literally) stumbled in the last few months as she plugs her latest project.
But she made a genius move on Sunday night during the iHeartRadio Music Awards, which had an admittedly impressive line-up for a completely made-up award show that celebrates the nation’s largest radio conglomerate. Madonna kicked off a low-key performance of her new song, “Ghosttown” with a mysterious guitarist performing behind her, who turned out to be…none other than Taylor Swift!
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Taylor Swift is one of the most famous and successful musicians working today. So you have to be a pretty big deal to get away with having Swift just play back up for you. But make no mistake, that’s exactly what Madonna is and always has been: a pretty big deal.
The duo took to the stage on Sunday night at the iHeartRadio Awards to perform Madonna’s song “Ghost Town” with her Madgesty on vocals and Swift strumming the life out of her acoustic guitar. This isn’t the first time Madonna has enticed a younger pop star on stage with her. Christina, Britney,Miley, etc., we’ve seen it all before. And, yes, like other young pop stars before her, Taylor went a little edgier with her style in order to keep up with Madonna, mirroring the pop queen’s lace-top stockings and garter look. But since this is sweet pop princess Swift we’re talking about, there was no repeat of thefamous 2003 incident with Brit, Madonna, and Christina. The pair opted instead for a more chaste peck on the cheek.
Before leaving the stage.
Let’s hope this only the first of many collaborations between Madonna and Swift because Madge would absolutely kill “Blank Space.”
OS ANGELES, CA – MARCH 29: Singer Madonna speaks onstage during the 2015 iHeartRadio Music Awards which broadcasted live on NBC from The Shrine Auditorium on March 29, 2015 in Los Angeles, California. (Photo by Kevin Winter/Getty Images for iHeartMedia)
LOS ANGELES, CA – MARCH 29: Singers Madonna (L) and Taylor Swift perform ‘Ghost Town’ onstage during the 2015 iHeartRadio Music Awards which broadcasted live on NBC from The Shrine Auditorium on March 29, 2015 in Los Angeles, California. (Photo by Kevin Winter/Getty Images for iHeartMedia)
Hans has also submitted his live report on his experience at Le Grand Journal in Paris on March 2 and the meet & greet with M afterwards. This has been added to our Live Reports section.
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