
After Warner Music NL sent out a press release regarding the upcoming Pepsi campaign starring Madonna and her brand new single ‘Like a Prayer’, Vrumona released a promotional kit to promote the same campaign.
This incredibly rare material is extremely hard to find, we will try and tell you a little bit more about it.
Vrumona created a promotional ad, promotional poster AND a promotional CD case meant to store your Like a Prayer CD single in it (3″ CD single with tray). This kit was (from what we’ve heard) sent out to Dutch record stores in order to promote the campaign and new material by Madonna. We have also heard that record stores put the Pepsi CD case in between the other Madonna CD’s so that every visitor checking out her music saw the promo about the upcoming campaign.
Needless to say after the commercial aired and the campaign was cancelled by Pepsi, Vrumona recalled all the promo stuff and it was destroyed. However, as usual a few ‘survived’ and are floating around on the collector’s market.
To check out full scans of the CD single check out our Like a Prayer discography.
Fully translated from the inner of the Pepsi promo insert:
Pepsi chooses youth and her music.
For 1989 Pepsi succeeded in collaborating with dynamic world star Madonna.
What will Pepsi do for Madonna?
March 2 will be the worldwide premiere date of her new single ‘Like a Prayer’ in a 2 minute Pepsi-commercial (STER blok 17.20, Nederland 1)
What will Madonna do for Pepsi?
She will be leading a large Pepsi campaign this year, which includes:
going on a world tour for Pepsi
Appearing in Pepsi commercials
Appear on Pepsi posters
Being the subject of many promotional activities
What will Madonna do for you?
You will soon hear more from her, but in the meantime keep this CD case.
Pepsi-Cola International / Vrumona B.V.