As more music streaming services and social media apps announce their transition into original content, the battle for positioning remains unpredictable.

Power players like Apple AAPL +0.88% Music and Spotify have yet to make a very definitive shift beyond sharing and discovering music to solidify their identity as digital content providers. Snapchat has experienced notable success, as more brands and media partners experiment with different formats that tap into the existing user experience. Netflix NFLX -0.39% and Hulu have mastered their market, creating network-caliber programming designed for the second-screen generation.

While the landscape is still evolving and such uncertainty builds anticipation, it also presents an opportunity for thriving digital media and social entertainment platforms with an established niche and unique approach to remain ahead of the emerging trends. Announcing a new partnership with mobile entertainment app go90, DanceOn is expecting this move to place its preeminent entertainment focused platform ahead of the pack.

With an expansive network that boasts more than 4 billion total views, 25 million subscribers, and over 40 million fans across platforms, DanceOn stands as the largest entertainment network for dance-related content on any platform. Celebrating music and dance throughout pop culture, the digital media company is a dominant force with tremendous influence amongst a prime millennial audience. Fueling massively viral dance trends tied to chart-topping hits such as “Trap Queen”, “Watch Me Whip / Nae Nae”, and “Hit The Quan” — DanceOn is widely regarded for its user-generated challenges and docu-series that have featured globally renowned acts like David Guetta, Diplo, and Sia.

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