• The Madonna / Like a Prayer / Pepsi story is a common one among most Madonna fans. To make a long story short: Pepsi agreed to sponsor Madonna for the sum of $5 million, in exchange Madonna would appear in their campaign with her yet to be released new single Like a Prayer and record a commercial.
  • So that is what happened. Madonna recorded the Pepsi commercial where the new single could exclusively be heard. After releasing the official music video to Like a Prayer, there was so much controversy and negativity that Pepsi withdrew from sponsoring Madonna and withdrew their campaign
  • In Holland the campaign was heavily promoted through Vrumona. There was extensive advertising for the commercial on television (please see our video on our YouTube channel) as well as in Dutch newspapers and magazines
  • The rarest promotional item coming from Holland, is the withdrawn Pepsi promo CD case
  • This CD inlay was especially printed and intended as a promotional tool for Vrumona to promote the campaign at record stores or given away to contacts, this promotional tool was meant to promote the upcoming campaign and commercial. You can clearly read in the inlay (we translate it for you): Pepsi chooses for youth and their music, for 1989 Pepsi succeeded binding the dynamic world star Madonna to Pepsi. March 2 marks the date that Madonna’s new single Like a Prayer will be premiered worldwide in a 2 minute commercial at the STER blok at 17.20 on Nederland 1. This year Madonna will lead a large Pepsi campaign, she will: start a world tour for Pepsi, perform in Pepsi commercials, appear on Pepsi posters, be the subject of Pepsi customer promo’s. What will Madonna do for you? You will soon hear more from her; just be sure to keep this CD case!
  • We all know that the last sentence is the most interesting as whatever they had in store for Dutch customers = it never happened! Right after this, the campaign was withdrawn and Vrumona requested the CD case to be sent back to them. All copies were destroyed.
  • To this day we know of 3 copies of this extremely rare CD case/inlay
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