I’ve been really focused on creating personal images and branding with my students of late. So, when I heard two radio personalities discussing Madonna, I was fascinated to learn that her dominance of the pop genre is the reason that virtually every performer (male and female) puts her on their Top 10 Greatest Talent list. Nowadays Lady Gaga and Beyoncé get all of the attention, but Madonna was the original that these talented artists used for inspiration. She became a master at creating her brand and message and never lost sight of her goals.

This led me to do some research about Madonna and what drove her success. Here’s what I discovered.

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