How do you dress Madonna—that inveterate fashion changeling, that master of reinvention, that brightly burning star now on her third decade of pop icon-hood—for her next move? How about her next video, in which she busts many a move? In the case of B. Akerlund, who styled the Queen of Pop for her video for “Ghosttown,” premiering tomorrow from her March release Rebel Heart—which features such tracks as “Bitch I’m Madonna” (as if you needed reminding)—you take the runways’ military-cum-bandleader-meets-Victoriana trend and you run long. Really long.
“The silhouette and feel is real rock ‘n’ roll,” says Akerlund of the Chrome Hearts leather greatcoat replete with billowing train. (And top hat. And cane.) “It’s always inspiring to work on a special project with an artist as creative as Madonna,” said Laurie Lynn Stark, co-owner of Chrome Hearts, the line also behind the painstakingly crafted topper. As for Her Madgesty? “It was magical,” the musician said via email, “it perfectly represented the vibe that we wanted to bring to the video.” And there you have it. When in doubt: Go for drama.