The “Living for Love” music video is the first to premiere on the app’s Snap Channel.
Today, Madonna is set to premiere the first music video from her new album,Rebel Heart, on Snapchat, the picture messaging app that was recently valued at $10 billion. The video accompanies “Living for Love,” the album’s first single, and will be viewable on the app’s “Snap Channel.”
It’s been a rocky album campaign for the pop star, 56, who has endured two devastating album leaks, the second of which happened on Monday and included the 25-track deluxe version. Rebel Heart will go on sale Tuesday, March 10th, after Madonna performs at the Grammy Awards on Feb. 8th, and the Brit Awards on Feb. 25th.
The video was directed by the French duo Julien Choquart and Camille Hirigoyen, together known as J.A.C.K., was edited by longtime Madonna collaborator Danny B. Tull, and styled by B. Akerlund — who also works wthBeyonce, Britney Spears and Lady Gaga. It was choreographed by Megan Lawson.